ABOUT
Fibio is a Swedish a mobile operator and during 2020 they did a complete rebrand together with GOMO Group, with a whole new brand identity. This opted for a new company mascot and illustrations, which is where I came in.
BRIEF
Create a company mascot that incapsulates the Fibio brand. This mascot was then to be placed into ten different situations for their website, to illustrate different aspects of the company products.
CHALLENGE & INSPIRATION
Fibio is a family friendly and colorful brand dedicated to user satisfaction, communication and positivity. The challenge was to create something that would manifest all that. I also wanted to create something that would be able to live for a long period of time and that would have a strong connection to the new identity. I found my main inspiration to be the company logo
CONCEPT
The Fibio family.
