BRIEF
This was a graduation project and the brief was to increase the awareness of Speed Photo's photo booths and position Speed Photo as a modern and forward thinking company that provides services beyond ID photos.
ABOUT
Photo booths have received a real boost in the last decade where they're frequently seen at various types of events, such as weddings, parties, corporate events, etc. Simultaneously, the more functional photo machines available for ID photos have not really changed much in terms of use, even though they have the capacity. The quality has improved and they've become more digitalized, but the service is quite unchanged and less people use them. Speed Photo want to change this and have launched a new function to their booths that provide the customer with the opportunity to take more joyful and casual photos to broaden the offer.
INSIGHT
One of the things that make photo booths so popular is the limited time provided for taking the final photo. The count-down makes you loose control of the final output, which is exciting. The fact that the photo becomes physical just moments later gives the image more value than that of a digital one.
SOLUTION
Emphasize the tension that arises in the photo booth when the count-down starts and at the same time highlight the physical significance of the photo.
CONCEPT
3 - 2 - 1 stories with Speed Photo.
By working with the strong association you have with the 3-2-1 count-down in the context of photography, and with a focus on human portraits, the concept communicates stories that exist simply because of the situations that arises from taking a photo in a photo booth and how that photo later will continue to live on through a human life. The heart of this campaign is a TV commercial which is also the basis for advertising throughout the campaign.
