BRIEF
Create a brand identity for a fictional bike hire scheme that conveys the ”soul" of the city that it inhabits and encourage people to take the bike rather than any other transportation method.
PROBLEM STATEMENT
People in Stockholm find the biking distances to be too far to take the bike to work, and that the weather during fall and winter is too cold and dark.
INSIGHT
80 % of the inhabitants lives less than 30 minutes from city core, which according to research, most people believe is a fair amount to spend on a bike.
SOLUTION
Bike with Real. A bike hire scheme that by the help of neon light both encourage you to take the bike within the city, as well as provide some light during the darker months in Stockholm.
CASEFILM
Thank you Josefine Jälmevik and Olivia Reichardt for a great collaboration!