ABOUT
This was a collaboration with Viaplay Group AB.
BRIEF
The brief was to explore what kind of challenges Viaplay might face as the winter sports broadcasts were moved from SVT to Viaplay in 2019. How could Viaplay create a smooth transition for the viewers?
RESEARCH
The research was made through qualitative interviews as well as analyzing material provided by Viaplay Group AB.
INSIGHTS
— People are very positive towards the winter broadcasts, but less so towards the change of broadcaster
— The majority of viewers are above 65 years old
— People within this group are not very familiar with streaming services
— There's a digital exclusion within the older generation
— The most crucial moments to keep a customer longterm is within the first nine days of his or her signed membership
— The iPad is the most frequently used digital device above the age of 65
SOLUTION
An On-boarding process for iPad-users.
01. SKETCH
02. WIREFRAMES
03. MOCKUP
Thank you...
Moa Lander
Olivia Reichardt
Niclas Karlsson
For a great collaboration